The company acquires a domain name which is short for Latinos.
The XYZ domain name registry has acquired the .lat top-level domain name from ECOM-LAC Federaciòn de Latinoamèrica y el Caribe para Internet y el Comercio Electrònico (Latin American and Caribbean Federation for Internet and Electronic Commerce ). This is XYZ’s 34th top level domain.
The domain name was created for Latinos use. In the initial application, the organization stated:
In an effort to address the need for choice and give Latino individuals and organizations around the world a new choice to identify with the rest of the Internet, eCOM-LAC and NIC Mexico have partnered to participate in new gTLDs Schedule and apply to be delegated a new top-level domain for Latinos: .LAT
.LAT is easily recognizable and has intrinsic significance as Latino-oriented and has the potential to serve as a virtual space that brings together the diverse actors that make up the Latino community.
There are approximately 5,500 .lat domains registered today, although they are managed by only 29 registrars. XYZ offers its other domains through no less than 260 registrars. With the marketing power and distribution network of XYZ, you can expect the domain base to grow in the future.
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