Verisign raises prices for dot com domain names again

Verisign raises prices for dot com domain names again

The price of a .com domain is rising again thanks to ICANN’s decision in 2020 to allow Verisign to increase wholesale prices indefinitely. Verisign is set to earn hundreds of millions of dollars more after agreeing to pay ICANN, the nonprofit organization responsible for coordinating domains around the world, twenty million dollars.

Almost all generic top-level domains (gTLD) are unregulated and their prices have increased at an alarming rate. In 2020, .org was nearly sold to private equity firm Ethos Capital after I CAN elimination of price caps on domains. Ultimately, I CAN blocked the sale after significant public opposition.

The fate of .com wasn’t so lucky. Verisign has entered into an agreement with I CAN increase the wholesale price of .com domain names by 7% each year for four years, with a two-year break, indefinitely. The deal came after Verisign agreed to pay I CAN $20 million. Verisign is expected to increase revenue by $800 million over ten years, growing annual revenue from $1.1 billion to nearly $2 billion by 2029.

The new price increase for .com domain names begin August 31, 2021 at 9:00 p.m. Pacific (September 1, 2021 at 4:00 a.m. UTC). Popular registrars, like Gandi, are forced to notify customers of the price increase, which is becoming a regular occurrence for many popular registrars. gTLD.

The best way to lock in domain name prices is to register domains several years in advance. Most registrars allow registrants to register a domain for up to ten years, locking in the price for that period. Also, another way to save money is to register a domain with Cloudflare Registrar. Cloudflare allows customers to sign up at wholesale prices (no markup), but the list of supported gTLD is limited.

Jon Henshaw

Jon is the founder of Coywolf and the IEC and senior reporting writer for Coywolf News. He is an industry veteran with over 25 years of experience in digital marketing and internet technologies. To follow @henshaw

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