Thursday’s announcement that Facebook is renaming itself “Meta” has resulted in an unprecedented number of new domain name registrations. Since Friday, we have identified more than 48,000 new “meta” domain names thanks to the premium and a bespoke brand protection and cybersecurity platform designed and engineered by Crowell & Moring Senior Advisor Alexander Urbelis.
Importantly, a significant number of these newly registered domains incorporate the names of companies and organizations, or well-known brands, for example, meta-[company name].com or meta[trademark].com. Potentially used for phishing or disinformation, these domains can present cybersecurity issues and can also pose threats to brand strength. Therefore, we recommend that companies preemptively register domains with the above syntax to prevent them from falling into the hands of cybersquatters or malicious actors.
This unprecedented attack on domain name registrations also highlights the intersecting and complementary nature of brand protection and cybersecurity efforts, giving businesses the opportunity to strengthen their cybersecurity posture by protecting valuable trademark rights and empowering them. giving priority to unauthorized domain registrations en masse.
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