The future of domain registration and web hosting

The decline in domain names and the decrease in the visibility of websites are changing the landscape of the Internet.

Finding a suitable URL that ends with “.com”, “.net” or “.org” is not an easy task. Also, it takes a long time to establish a new website as an authority for a product or service.

But all is not lost for website developers and IT companies. By employing a strategy for domain name searches and choosing website hosting (opens in a new tab)professionals can see near-instant, high-traffic results, even on newly created websites.

Get creative with a generic top-level domain

TLDs, or top-level domains, were once necessary to grab public attention. But, the ability to snag a good “.com” has diminished. The short, snappy “.com”s have all been acquired. If you want a really eye-catching one, you will have to pay a lot of money to buy it from the owner.

Many new businesses cannot afford the URL they want, so they are forced to choose a mundane URL, which has led many businesses to adopt generic top-level domains (gTLDs).

A gTLD allows parties to be really creative with their domains. For example, you can create something clever, such as: “go.vegas” or “dirt.cheap”. These creative and smart URLs allow you to create a memorable domain outside of the typical “.com” range, which can help you increase traffic to your website and create a memorable brand. However, choosing gTLDs has many advantages, including:

Improved search engine ranking

If you are a baker, you can choose the “.cookies” gTLD. “fresh.cookies” could improve your website’s ranking for the popular search term: fresh cookies. This allows you to position your website directly in front of people who are looking for exactly what you produce.

Increased brand image and visibility

In the article, “Branding with New gTLDs: The Next Frontier of Marketing (opens in a new tab)notes author Annalisa Roger, “New gTLDs are powerful and inexpensive marketing tools…” She goes on to state that they “give relevance to the registrant within the market sector and are desirable for a new generation of Internet users. gTLDs also allow companies to better align their brand on their website. For example, fresh.cookies can bring an influx of new cookie orders to the bakery, which positions the baker to create a brand that is focused on producing delicious, fresh cookies and opposed to the variety of products it previously offered.

Improve the visibility of your website with innovative web hosting

If your hosting company doesn’t regularly update new features, ditch that host! You’re not just paying for space; you pay for uptime, reliability and a host of other services.

Your hosting service should provide forward-thinking strategies for new websites, as well as a quick-start site builder. These things will help you get your site up and running faster and provide you with a visible foundation. The last thing you need is to waste time and money building a website that no one can find.

Here are some examples of what a modern hosting service should offer businesses:

  • Unlimited disk space
  • SSL certificate
  • Site builder
  • SEO modules and services

Your web hosting service must improve your visibility from the start and the services offered must evolve and update with the changing landscape of the Internet.

The growth of cloud computing

cloud computing (opens in a new tab) is the on-demand provision of computing resources and services, usually combined with a pay-as-you-go model. With cloud computing, you can access a wide range of computing resources, whenever you need them, with the click of a button.

So it’s no surprise that the rise of cloud computing has been something of a revolution in the web hosting landscape. Businesses have moved from dedicated on-premises hardware and are increasingly relying on different types of online systems to run their day-to-day operations. Most often, these operations are powered by a host.

The increased dependency has pushed web hosting providers to move from a simple highly available solution to one that focuses on availability, while being secure and without compromising performance.

Never get too comfortable…

It’s important that you don’t let your website design and content stagnate. Create an interactive, feature-driven website that provides relevant content and information.

It is important to keep changing with the ever-changing environment. Do what the web demands, like embedding photos, videos, and other content.

Having a good domain name is only part of the battle when it comes to owning a website. You might have the perfect domain that encompasses your business in a nutshell, but without updated and relevant content, your website will not succeed. Don’t fall into the trap of thinking that a website design will stand the test of time, as this could cost you important sales and partnerships.

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