Is Crypto.com the Best Cryptocurrency Domain Name?
In 2018, the Crypto.com domain name was reportedly acquired for $ 12 million. Perhaps because the sale price was never confirmed, it was not added to DNJournal’s sales records for 2018, where he would have placed at the top of the ranking. Since then, Crypto.com has become a platform for buying and selling cryptocurrencies with “a mission to accelerate the world’s transition to cryptocurrency. “
It looks like Crypto.com is looking to transform into a well-known, mainstream cryptocurrency brand. I have noticed a big increase in television viewing for Crypto.com over the past few weeks. Yesterday it was announced that Crypto.com has purchased the naming rights to the Los Angeles, California arena known as Staples Center since it opened in 1999:
Staples Center is changing its name: https://t.co/KvGn47hmkL Arena.
– Los Angeles Times (@latimes) November 17, 2021
According to the article, Crypto.com is paying $ 700 million for a 20-year contract. The arena is home to the Los Angels Lakers and the Los Angeles Clippers of the NBA as well as the Los Angeles Kings of the NHL. In addition, it hosts numerous concerts and other events every year. Once the name change is finalized in December, it will become ubiquitous with sporting events and concerts in Los Angeles.
In addition to the mainstream exposure to cryptocurrency, it is also noteworthy that Crypto.com uses its .com extension in its branding strategy. I have heard the argument from some that .com has “passed” or some other term to indicate that it is dated or no longer popular. In my opinion, Crypto.com should use its FQDN in branding because Crypto would be too generic. Plus, I think there is always an added level of trust with .com in branding. This is especially important with a little-known financial services company.
I’m curious if you think Crypto.com is the most valuable cryptocurrency domain name. I’ve seen a lot of big domain names sell for big bucks due to their relationship with crypto companies, but Crypto.com should be in the running for the best cryptocurrency domain name.