How to Choose the Right Domain Name for Your Website – Manila Newsletter

8 Tips for Choosing a Domain Name for Your Small Business

A domain name is often the first thing people see about your business. This is your unique website address so users can find your site effortlessly. With this, choosing the right one is crucial and requires careful thought.

Continually empowering people to succeed online, GoDaddy shares eight tips to help you choose the right domain name for your business.

1. Keep it simple

The first rule of choosing a domain name is to keep it simple. Make sure your domain name doesn’t have unusual spellings, isn’t hard to type, or is not confusing. The chances of them finding you on the internet would be slim if your domain name is misspelled. Use the correct spelling of words.

2. Shorter is better

The fewer characters your domain name has, the easier it will be to type, say and share. There is also less risk of losing visitors who might mistype or misspell. They also allow more of the URL address to appear in search engine listing results, which can help customers find your website quickly.

3. Add keywords to your domain name

Use keywords that best describe your business and the products or services you offer. This makes it easier to recognize the nature of your business. Include keywords that people might enter when searching for your product or service. This can help improve your search engine results.

4. Mention your location

Consider including your location in your domain name, choosing a domain name extension for your location, such as a .ph or .sg domain name. This shows customers that you are a business located in that country. Whether you add your location before or after the dot, customers will be able to find you geographically more easily. This can be important for customers who wish to do business with companies located in their country.

5. Avoid numbers and dashes

Numbers and dashes can easily be confused. It will not be clear to people who have heard of your domain whether you are using a number, or whether the number should be spelled as a word. The same goes for hyphens. Customers might forget the hyphen or put the hyphen in the wrong place and mistype your URL.

6. Make it unforgettable

It is important to have a catchy and memorable domain name. An easy-to-remember custom domain name will help encourage word-of-mouth advertising and get your brand out there faster.

7. Consider all your domain name options

The internet has been around for decades, but there is still a strong trend towards choosing a .com domain name extension. So if you can, you can try registering a .com domain address. If not available, there are a variety of industry-specific domain extensions available, such as .co, .net, .org, .life, .online, and .news.

8. Protect your brand

Consider registering your domain name with various domain extensions, as well as misspelled versions of your domain name. This can help prevent competitors from registering different versions of your domain name and then using them to hijack your website traffic.

Here are some reminders once you’ve found the perfect domain name(s) for your business:

1. Verify that the name is not a trademark or copyright of another company.

2. Check that the domain name you want is available on social media sites, checking Twitter, Facebook and Instagram to make sure the name isn’t already taken. It helps to have the same name on your website and social platforms for consistency.

3. Be sure to keep your domain names up to date and registered, as you don’t want registrations to expire.

GoDaddy offers automatic renewals for domain names to ensure they don’t expire.

8 Tips for Choosing a Domain Name for Your Small Business



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