How to choose a good domain name?

A domain name is the perfect showcase for your business, product, or brand because it’s the first thing people see when they visit your website. Companies or individuals can create a domain name for several reasons:

  • To create a professional website
  • To create a personal website
  • Have a personalized email address
  • Earn parking revenue
  • Sell ​​(invest)

Before telling you exactly what a good domain name is, let’s first take a step back and see how you can claim your own domain name. This can be done in two ways; purchase or rental.

Buy a domain name

Depending on the TLD (top-level domain), you can buy a new domain (Top-Level-Domain, TLD in English) for around 150 TL per year. You don’t actually buy that domain name, you “rent” it. A registrar You purchase a license to use a particular domain name in accordance with the rules set by

Domain name rental

If you want to rent a domain name that you are actually using someone else’s, this may be the reason why this only happens in very rare cases. One of the reasons someone might rent a domain name is because they don’t have the money to buy it right away. In this case, the domain name will be paid for deferred.

The first impression

It’s important to make a good first impression because that’s how people will remember you. Your domain name is the first impression when it comes to a website, so it’s important to get it right. Having a compatible domain name and email address also adds to your credibility. For example, your business name is London Real Estate and your domain name is realestateinlondon.com. Your business name doesn’t match your domain name, which can confuse your customers. They will likely be looking for a website like londonrealestate.com that is not your business website. When choosing a domain name, make sure it also matches your business name.

As we said before, your email address also better matches the domain name. An email address like ‘info@izmiremlak.com’ looks more professional than izmiremlak@gmail.com.

When choosing your domain name, you should consider the TLD you choose because it conveys a specific message to your customers. If you own a Dutch company, you will probably prefer the a.nl domain name. If that particular domain is already taken, it will immediately make your website look more international. kazanYou can choose a.com domain name to run.

You control people’s first digital impression of you, so think carefully.

The importance of a good domain name

just like our economy, domain names are also affected by supply and demand. The more popular a domain name, the more expensive it is.

Between 1995 and 2000, premium domains such as website.com, realestate.com and auction.com can still be registered. Many investors are killing for a time machine so they can go back in time and register these domains because they cost a lot of money now. Only a limited number of these so-called “premium” domains are available. The more domains registered, the fewer names available.

A domain name like realestate.com will have many “organic” visitors per day. In addition to these visitors, the domain name will look very solid and reliable. Websites like ups.com, shell.com and mcdonalds.com have the exact same domain names as their businesses and will also seem very reliable.

When you go to the supermarket to buy washing powder, you will probably choose what you have seen advertised on TV, because you will feel like you already know it. It’s pretty much the same with domains, so understand this; A domain name is important for your credibility.

How to choose a good domain name?

Choosing a good domain name depends on your goal. Are you choosing a domain name for your (new) business or looking to invest in a domain name? In this article we will explain how to choose a good domain name for your business:

Do you usually operate in one country? TLD of the country in which you operate, such as .tr for Turkey, .be for Belgium or .UK for the United Kingdom (ccTLD). Are you an international company or do you want to be international? So choosing a generic TLD (gTLD) like .com, .eu or .net would be better.

Consider the form of your domain name. You can buy the flower.com domain name, but you can also opt for the plural version of flower.com. In this particular example, the name cicek.com would be more appropriate for a brand and cicekler.com would be more appropriate for a florist. In addition to choosing a singular or plural word, the tense of the verb can also be important. In theory, the domain name calistir.com would have more value than calistirdi.com. The value always depends on the purpose of your domain.

Your domain name should also be easy to spell. A good method to test this is the so-called radio test. For example, imagine you hear an advertisement on the radio with the domain name shoeszzz.com. Customers will probably wonder if it’s spelled with ‘oe’ or ‘oo’ and how many z’s. Not all domain names that fail this test are necessarily bad. Just look at Netflix.com and Flickr.com for that.

Try to keep your domain name as short as possible because the more words it contains, the less value it will have. A domain name called surusdersleri.com will be more valuable than howsuruleyecekiniogrenmekistermisin.com. A search called google.com, write down your question, and this search engine will be more valuable than yourinicinyanitlasin.com.

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