How startups can take the stress out of the domain registration process

When you start a new business, your to-do list is long. From deciding what specific goods and services you are going to offer to more clearly identifying your target market so you know how best to reach them, life as a new entrepreneur can be stressful to say the least.

With a consumer-internet survey Seeing that 85% of customers use the internet to find local businesses, domain registration is an important task to add to the list. What can you do to make this process as stress-free as possible so you can focus on other areas of the startup that need more of your attention?

Select the right domain name

To start, you want to choose the best domain name possible. This is important because once you start directing people to your site, it becomes harder to change.

Ideally, your domain name will be your business name. This way it’s very easy for your customers to remember, making it easier for you to find.

However, if it is a long business name (beyond the 67 character limit), you may need to shorten some words or use an acronym. For example, Bobs Heating and Cooling may be BobsHandC.com or Bay Area Sporting Shop may be BASS.com.

Keep in mind that acronyms work best if you use them regularly in your business. If you don’t, it won’t be easy for your customers to remember.

And if you’re in business alone, such as when you’re a freelance designer or a CPA, your domain name might just be your name or a version of your name (like first initial and last name or initials your first and middle name followed by your last name).

Because there is currently nearly 146 million .com and .net domain names (which are two of the most common extensions), you may find that your domain is already taken. Therefore, when trying to decide on your domain name, it pays to make a list of 4-5 names you like before doing a domain search in case the one you want no longer exists.

Yahoo! Small Business offers an easy way online domain search option that will quickly tell you if the domain you want is available. If not, you can either contact the current owner of the domain and ask if they will sell it to you, or choose a different one.

Identify the best registration option

Once you know which domain name you want to register, the next step is to identify your registration options. There are several companies that can help you, so it’s more about choosing the best one for your business.

For example, if you create your own website through a free platform such as Wix or WordPress, that platform will likely register your domain for you. All you need to do is fill out their template with the requested information, and in no time, your business is online.

Or, if you have the skills to create or own a website or are paying a company to do it for you, you can opt for a reputable domain registrar. Some even offer bulk discounts when registering multiple domain namesyou can therefore buy all the associated domain names of your startup as part of a online brand protection policy.

At a minimum, you want to select a company that provides support in case you need help. Preferably, this support should be available beyond normal business hours because, as most new entrepreneurs know, the work day does not start at 9 a.m. and end at 5 a.m. Not far away.

Although starting a new business can sometimes be a hassle, the domain registration process doesn’t have to be. Follow these simple tips and you’ll soon have the best domain for you with very little hassle, and it’s the best kind of domain out there.

(Image credits: creativehands.ib2d.com)

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