Are you ready for Australian domain name changes?

Anyone with an Australian presence (including businesses, organizations and individuals) can now register a new category of domain name, known as .au direct. These shorter and simpler domain names will simply end in ‘.au’ (e.g. mybusiness.au) and complement existing namespaces such as ‘com.au’, ‘net.au’, ‘org.au’ , ‘asn.au’, ‘id.au’, ‘gov.au’ and ‘edu.au’.

Licensees of existing domain names have priority to register the direct .au equivalent of their domain names until September 20, 2022, after which time domain names that have not been assigned will be made available of the general public.

This new option for domain names creates opportunities for businesses, organizations and individuals, but could also provide another opportunity for cybercriminals, for example by facilitating fraudulent activities such as compromising work emails. For example, registering yourbusiness.au where you have already registered yourbusiness.com.au in order to impersonate your business.

The ACSC recommends that all Australian businesses, organizations and individuals consider taking advantage of the priority allocation process to register direct .au equivalents of their existing domain names. In cases where conflicts arise, such as when different organizations own similar domain names (e.g. mybusiness.com.au and mybusiness.net.au), priority assignment will help determine who is able to register their equivalent direct .au. Until September 20, 2022, registrants of .au domain names licensed prior to the launch of .au direct have priority in applying for the corresponding .au direct domain name.

Businesses, organizations and individuals who have registered a domain name outside of Australia can also consider registering a direct .au domain name. For example, a business that currently owns mybusiness.com should consider registering mybusiness.au. This will prevent cybercriminals from registering these domain names in the future and using them to attempt financial fraud.

You can reserve your direct .au domain name by visiting an auDA-accredited registrar.

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